About the important ingredient that should
ideally not be noticed.

How many meetings start with technical problems? Cables missing, passwords have been changed, computers aren’t compatible with the technical equipment in the conference room and those sitting furthest away can neither hear nor see. This is irritating enough in small, informal contexts. In front of a larger audience, this risks destroying both the speaker’s and the audience’s concentration and thus the message as a whole.

Choose the technology according to the message.Technology is just a tool.

Use technology that supports your message and reinforces your presentation, not technology for technology’s sake.

Think holistically.

What are your company’s values and vision? If the watchwords are hi-tech and smooth finish, aim to achieve that in technical terms too. If you preach economy and tough measures, make do with something simpler.

Everything that’s worth showing must beseen.

Use technology accordingly. Choose the technology to suit the message to be communicated. Or in the worst case, do the opposite.

Use a producer/coordinator.

If there are a lot of speakers and several productions involved, the technology is often a little bit more complex. Many presentations have to be synchronised and many private desktops will be displayed in large format before the owner’s PPT is finally launched. Having a producer in charge with a separate presentation computer will enable you to avoid confusion and the meeting will run smoothly and seamlessly, at least in terms of technical problems.

Use a technician.

Unless you possess the competence, it’s always better to let the professionals look after the technology. If you’re worried about anything, it should be about whether the audience understands what you’re saying, not whether they’ll be able to hear and see you.

And yes – you too need a microphone.

It might sound crazy, but even if you think you can make yourself heard in large gatherings, it wears your voice. 30-50 people gathered in one room are more than you think. When you’re forced to speak up, the effect of your voice is changed and you might sound differently than you expected.

Distance meetings.

Not least for environmental reasons, technology that makes it possible to “meet” people without travelling is under constant development. Nowadays you can have a distance meeting in real time and on a 1:1 scale so that everyone in the room thinks that the big boss from the US is at the same meeting as you yourself, in Västerås. The combination of satellites and refined meeting technology thus means that the distance meeting is both personal and time-saving.

What are you actually buying? Stand your technology provider against the wall and don’t accept any technical terms that you don’t understand.
– Jenny Green, Inspiration Sverige


If you have a generous budget and want to offer something truly spectacular, you can go one step further in terms of distance meetings. The latest hologram technology enables you to project guests who are elsewhere onto the stage, with such a realistic result that they can shake hands with the moderator. A guaranteed talking point for those willing to pay for it.